Website + Brand Design
PrintMOP
A complete business website, complemented by logo refinements, custom emblems, a vehicle wrap, and a capability statement.
Jose Cancel · Design & Full-stack Development
Thoughtful design. Websites and software built to work.
I'm Joche, a designer and full-stack developer in Puerto Rico. I bring 10+ years of experience to business websites, web applications, and practical automation — from the first idea through launch and support.
Based in Puerto Rico · Working in English and Spanish.
Selected websites
and digital projects.
Explore the brief, my contribution, and the finished work.
Website Design + Development
Astrid Vélez & Alliances
A responsive website introducing Astrid Vélez, her strategic consulting work, and ways to start a conversation.
Brand Strategy + Website
Yupa Brothers Corp
Brand strategy, visual identity, and a website for a Puerto Rican food company with multiple product lines.
AI & Automation
Practical tools
for everyday work.
I build AI assistants, workflow automations, and integrations that help people find information, reduce repetitive work, and connect the tools they already use. Each project starts with a clear task and includes implementation, testing, and handoff.
Retail Manager Puerto Rico
Built a bilingual support MVP that brings CRM records and documentation into a searchable knowledge system connected to a Custom GPT.
- English & Spanish support
- CRM-connected knowledge
Your business
Business information
CRM records, documents and knowledge
People
Your team and the customers you serve
Existing tools
The apps and services you already use
What I build
AI assistants
Help tailored to your information and tasks
Automations
Workflows for repetitive day-to-day tasks
Integrations
Connections between your systems
What it enables
Find information
Make useful knowledge easier to access
Reduce busywork
Spend less time on repetitive steps
Connect processes
Keep information moving between tools
About Joche
Designer and developer building digital experiences from Puerto Rico.
I’m Jose Cancel — Joche.
A designer and full-stack developer based in Puerto Rico.
My work connects visual identity, user experience, and development. I help businesses turn their services and ideas into websites and tools people can use.
I work from discovery through design, implementation, and handoff, communicating in English or Spanish.
I welcome conversations about freelance projects and professional opportunities.
Based inPuerto Rico
Open tonew opportunities
How I Contribute
Design
Visual identity, page structure, responsive interfaces
Development
Websites, web applications, APIs and integrations
Delivery
Discovery, implementation, launch and ongoing support
Working With Me
- Understand the goal
I ask questions to understand the business, audience, and priorities before proposing a solution.
- Communicate clearly
I explain decisions and tradeoffs in practical terms.
- Adapt to the team
I’m comfortable owning a project independently or contributing within an existing team.
- Keep the scope practical
I help separate what’s needed now from improvements that can follow.
Resume
Experience across
design, development,
and delivery.
Designer and full-stack developer with 10+ years of experience taking websites and digital products from discovery through implementation and launch. Based in Puerto Rico, working in English and Spanish.
- 10+ years building websites and web apps
- Dozens of client projects delivered across design, development, and launch
- Accessibility, performance, and clear user journeys
- Comfortable owning work from planning through deployment and support
Core stack
Frontend
React, Next.js, TypeScript, Tailwind CSS
Backend
Node.js, Python, PHP, API integrations
Data
PostgreSQL, MySQL, MongoDB, Supabase
Platform
Vercel, AWS, DigitalOcean, Stripe
Quality in Practice
- Performance-conscious development
- Accessible, WCAG-aware interfaces
- Search-friendly structure and clear user journeys
- Maintainable code and documented handoffs
How I Can Help
Design, development, and ongoing support shaped around your goals.
Websites & Landing Pages
Responsive websites that explain your business clearly and help visitors take the next step. From content structure and design through development and launch.
Discuss your project Explore this serviceWeb Applications
Custom tools and MVPs built around your workflow, with interfaces, data, and integrations planned together.
Discuss your project Explore this serviceBrand Identity & Design
Logo refinement, visual identities, and supporting graphics that bring consistency to your website, print materials, and signage.
Discuss your project Explore this serviceAI, Automation & Support
Practical automation, connected systems, and ongoing website support. Start with the task you need to improve, and we will define the right scope.
Discuss your project Explore this serviceCapability Statements
Custom capability statements for businesses in Puerto Rico. I organize your services, strengths, experience, and relevant company credentials into a clear, branded document tailored to the buyers you want to reach.
Discuss your project Explore this service
A clear path from
conversation to launch.
A structured process to align, design, build, and launch your project
with clear milestones and ongoing support.
Consultation
Align on scope.
We discuss your goals, requirements, audience, and vision to define the right approach for your project.
- Understand your goals
- Define scope and requirements
- Recommend the best approach
Design
Review the direction.
I shape the design, organize the content, and plan the technical approach for your review and approval.
- Wireframes and structure
- Visual design and content
- Review and refinements
Build
Develop and validate.
I build your solution with clean, maintainable code and keep you updated throughout the process.
- Development and integrations
- Regular updates and testing
- Client feedback and revisions
Launch
Launch and hand off.
I prepare your project for production, complete the final checks, and coordinate a smooth launch and handoff.
- Deployment and configuration
- Testing and final review
- Agreed post-launch support
Project Planning
Scope first. Clear milestones.
We agree on a timeline and milestones based on your project’s scope and complexity.