Brand Identity & Design

A visual identity that feels like your business.

Logo design, identity refinement, and supporting graphics for businesses in Puerto Rico and beyond. I help bring your visual presentation together across your website, documents, and other brand materials.

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What we can build together

Deliverables are defined around your project.

Logo design or refinement

Create a new mark or improve an existing one, with a direction based on your business, audience, and intended uses.

A coordinated visual direction

Agree on colors, typography, and supporting graphic elements that work together across the selected applications.

Supporting brand materials

Apply the identity to agreed digital or print pieces. The specific materials and production requirements are defined before design begins.

Usable files and guidance

Prepare agreed logo variations, export formats, and practical usage notes so you or your collaborators can use the assets consistently.

Relevant work

The Fase 1 collection highlights logo and brand-asset deliveries across several businesses. Yupa Brothers connects brand strategy and identity with a company website. Explore the portfolio for each project’s scope.

Fase 1 — Logo Design Program

Logo and brand asset deliveries for businesses participating in the Fase 1 program.

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Yupa Brothers Corp

Brand strategy, visual identity, and a website for a Puerto Rican food company with multiple product lines.

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How we approach it

1
Understand the business
Review your audience, existing assets, references, and the places where the identity needs to work.
2
Develop and refine
Explore an agreed direction, review the concepts together, and refine the selected design through scoped revision rounds.
3
Prepare the final assets
Check the agreed applications, organize the deliverables, and explain how to use the files.

Before we start

Do I need a completely new logo?

Not necessarily. We can review your existing identity and decide whether refinement, better variations, or more consistent supporting materials would address the problem.

Is website development included?

Website design and development is a separate service that can be coordinated with the identity work. We specify which deliverables belong to each part of the project.

What files will I receive?

We agree on formats based on how the work will be used, including vector and raster exports where appropriate. Logo variations, source files, usage guidance, and any third-party asset licenses are clarified in the scope.

Can you work with my existing brand guidelines?

Yes. Share your current assets and guidelines so we can identify what should stay consistent and where new design work is needed.

Tell me what you need.

Share your idea, starting point, and priorities. We’ll discuss scope, timing, and fees directly.

Discuss your project