Websites, brands, and the work behind them.

A selection of client projects spanning design and development. Explore the brief, my contribution, and the finished work — from complete websites to support tools, visual identities, and capability statements.

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PrintMOP website designed and developed by Jose Cancel

Website + Brand Design

PrintMOP

I designed and developed PrintMOP's complete website to present its printing and mailing services. The engagement also included refinements to the existing logo, supporting emblems, a commercial vehicle wrap, and capability statement design and updates.

My roleWebsite design and development; logo refinement, emblems, vehicle wrap, and capability statement design

Visit Live Site Explore the PrintMOP capability statement

Challenge

Bring printing and mailing services together in a clear online presence, while keeping the website and supporting brand materials visually consistent.

Approach

I designed and built the website, refined the existing logo, and developed supporting emblems. I extended the visual direction into a vehicle wrap and a capability statement, organizing the company's services, credentials, and past performance into a branded document. I also updated the capability statement as the company's information evolved.

Outcome

Delivered a complete website, refined brand assets and emblems, production files for the vehicle wrap, and a capability statement with subsequent updates. Together, these materials present the company's capabilities across digital, print, and physical brand applications.

Desktop and mobile views of the Astrid Vélez website designed and developed by Jose Cancel

Website Design + Development

Astrid Vélez & Alliances

I designed and developed the website for Astrid Vélez & Alliances, bringing her professional profile, consulting focus, and approach together in a cohesive online presence.

My roleWebsite design and development

Visit Live Site

Challenge

Present a personal brand and several areas of consulting expertise in a way that helps visitors understand the work and find their next step.

Approach

I shaped the page layouts and visual presentation, then developed responsive pages that connect Astrid's profile, areas of expertise, and contact options.

Outcome

Delivered a complete website with desktop and mobile layouts, a clear introduction to the practice, and direct paths to explore services and get in touch.

AI Support + Integration

Retail Manager Puerto Rico

I built a support MVP for Retail Manager Puerto Rico that connects VTiger CRM data and documentation with a searchable knowledge system and a Custom GPT integration.

My roleKnowledge ingestion, Supabase data layer, Node.js API, and Custom GPT integration

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Challenge

Make support information from CRM records and documentation easier to retrieve through a single bilingual workflow.

Approach

I implemented ingestion scripts, a Supabase knowledge layer, and a Node.js API, then connected the API to a Custom GPT for English and Spanish support queries.

Outcome

Delivered an integrated MVP spanning data preparation, search, API development, and the assistant connection. The case study describes the implementation without exposing client records.

Cloud Deployment + Authentication

FanPrompt

I evaluated an existing AI sports application, deployed it to DigitalOcean, and implemented password authentication with email verification. I documented the environment and remaining work for a handoff to another developer, then continued providing hosting.

My roleTechnical evaluation, cloud deployment, authentication development, validation, and handoff

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Challenge

Take a client-supplied Python application from a development setup to a working hosted environment, improve account access, and give the next developer a clear technical starting point.

Approach

I reviewed the application and deployment requirements, configured the VPS and HTTPS, adapted runtime configuration, and developed the new authentication flow. I validated key flows and prepared deployment tooling and handoff documentation.

Outcome

Delivered a hosted application with improved authentication and a documented operating environment. Application development continued with another developer; my responsibility after handoff was limited to hosting.

Brand Strategy + Website

Yupa Brothers Corp

I worked with Yupa Brothers Corp across brand strategy, identity, and website development, bringing its products and company story into a consistent digital presence.

My roleBrand strategy, identity design, website development, and ongoing support

Visit Live Site

Challenge

Help a food company communicate its brand and multiple product lines clearly, with a website that supports product discovery and customer inquiries.

Approach

I developed the brand direction and supporting identity assets, planned the page content and product galleries, and implemented the website and contact form. The engagement continued into hosting and maintenance.

Outcome

Delivered a coordinated brand and website package with product presentation, customer contact paths, and supporting QR materials, followed by ongoing website support.

Specialty Property Management website project preview

Website + Brand Assets

Specialty Property Management, LLC

I designed and developed a responsive website for Specialty Property Management, LLC, organizing its engineering, property management, and consulting services into a clear business presence.

My roleWebsite design and development, content structure, and brand asset preparation

Visit Live Site

Challenge

Explain a broad range of technical services in a way that helps prospective clients understand the business and find the right contact information.

Approach

I prepared brand assets, structured the homepage and service content, and built responsive pages with contact and location information. The design was refined through successive client revisions.

Outcome

Delivered a multi-page business website with organized service information, responsive layouts, and direct paths for prospective clients to get in touch.

Bilingual Website + Collateral

Amador Trucking Company

I designed and developed an English and Spanish website for Amador Trucking Company, supported by capability statements that carried the same business presentation into client outreach.

My roleBilingual website design and development; capability statement design

Visit Live Site

Challenge

Present transportation services clearly to English- and Spanish-speaking audiences, with accessible contact information and a credible introduction to the company.

Approach

I organized the logistics service content, developed both language versions through client revisions, and designed supporting capability statements for the company.

Outcome

Delivered a bilingual business website and capability statement materials, with follow-on SEO planning to support the company beyond launch.

Construction Website

T&P Inc

I designed and developed a bilingual corporate website for T&P Inc, a construction and maintenance company in Puerto Rico. This case study preserves the delivered design; the external website is no longer promoted here.

My roleWebsite design and development; bilingual content structure

Challenge

Organize a wide range of construction and technical services while giving prospective clients a clear picture of the company, its credentials, and its capabilities.

Approach

I structured the site around service categories, company background, certifications, team information, and direct contact options, with content for English- and Spanish-speaking visitors.

Outcome

Delivered a corporate website design and implementation with organized service information, company credentials, and contact paths. The project remains available here as an example of my work.

Final Delivery Gallery

Distinct identities for growing businesses.

Explore a selection of delivered logos from the Fase 1 program, with one finished mark for each client.

Logo Design + Brand Assets

Fase 1 — Logo Design Program

I created logos and supporting brand assets for businesses across the Fase 1 program in 2022 and 2023. The collection highlights final delivered marks across a range of industries.

My roleLogo design, revisions, and final brand asset delivery

Challenge

Develop distinct identities for multiple businesses while managing feedback, revisions, and consistent delivery of usable brand assets.

Approach

I developed and refined client logo concepts, then prepared final logo variations and brand-kit assets. The gallery presents one final mark per client so each identity has room to stand on its own.

Outcome

Delivered a collection of business identities and supporting brand assets. Explore the gallery to see the range of visual directions and finished marks.

Capability Statements

Company capabilities, clearly presented. I prepare and design capability statements for businesses in Puerto Rico, adapting the content structure and visual presentation to each company and its intended buyers.

My work: content organization, document layout, and visual presentation. These examples bring together services, differentiators, past performance, and relevant company information in a single page. Open any document to explore the full design.

Most recently updated
PrintMOP
Commercial printing & mailing
A capability statement for Model Offset Printing, Corp., organizing its printing, packaging, and mailing capabilities alongside company credentials and past performance. Includes my most recent update to this document.
Brain Connections
Education & professional development
A capability statement presenting neuroscience-based education, training, and consulting services, with a visual hierarchy shaped around the company's expertise and experience.
Parques Imaginarios
Children's publishing & educational outreach
A capability statement bringing publishing, literacy initiatives, and educational outreach into one company overview, with a playful presentation suited to the business.

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Websites, brands, and the work behind them.

PrintMOP

Challenge

Approach

Outcome

Astrid Vélez & Alliances

Challenge

Approach

Outcome

Retail Manager Puerto Rico

Challenge

Approach

Outcome

FanPrompt

Challenge

Approach

Outcome

Yupa Brothers Corp

Challenge

Approach

Outcome

Specialty Property Management, LLC

Challenge

Approach

Outcome

Amador Trucking Company

Challenge

Approach

Outcome

T&P Inc

Challenge

Approach

Outcome

Distinct identities for growing businesses.

Fase 1 — Logo Design Program

Challenge

Approach

Outcome

PrintMOP

Brain Connections

Parques Imaginarios

Have something in mind?